May day Suining home furnishing market is hot, consumers favor cost-effective products
May Day Suining home furnishing market is hot, consumers favor cost-effective products
April 28, 2016
[China paint information] in order to meet the May day consumption boom, recently, Suining City, whether large-scale comprehensive home furnishing stores or home furnishing brand stores, have launched promotional activities, and many preferential activities will continue after May Day, Shopping malls also ushered in a surge in passenger flow. During the visit, it was found that cost-effective household products are most favored by consumers
consumers will love it if the quality is excellent and the price is moderate.
the visit found that no matter how strong the promotional incentives launched by businesses, cost performance is the real focus of consumers' concern. Indeed, from the recent bankruptcy of Biao Zhuo furniture, it can be seen that excessive focus on designer style products, although "high-end atmosphere and high grade", will still be ruthlessly eliminated if it does not meet the market demand well
"the decoration of the new house has basically ended, so it's time to wait for household appliances." On the morning of the 26th, I saw Wang Yu who had just installed his new house in Yongyi home Plaza. He said that he should be careful in choosing household products for his new home. Compared with cheap promotional products, he prefers products with higher cost performance, even if the price is slightly higher, it is acceptable
"now, when it comes to holidays, there are not only shopping malls, but also promotional activities. When merchants are fighting a price war, I will carefully compare the functions of goods, and use modular electrical hardware to facilitate expansion and maintenance; then I will select goods with better functions." Wuqingqing, a citizen, told him that he would generally choose high-performance household products first, and then place an order during the promotion period, which would kill two birds with one stone
merchants bucked the trend and broke through with high cost performance and services
"in order to welcome the arrival of this May Day holiday, Yongyi home has launched a 'Hui' model, which is not only cheap, but also of high value." According to the relevant person in charge of Yongyi home, after experiencing the cold wave in the market in the past few months, all home stores and home manufacturers have tried their best to break out against the trend during the "May Day" festival
"according to the actual situation of the market, the ability to deal with trade protectionism is enhanced. The current home furnishing market fully reflects the real characteristics of consumers, and furniture with high cost performance is the favorite of customers." The person in charge said that although the scientific survey showed that many people consulted, many consumers still took a wait-and-see attitude, hoping to find high-performance, low price and cost-effective household products
"in addition to the special price products prepared by the joint manufacturers, many businesses also set up free sheet and lottery activities. The prizes vary in size, and some can even draw thousands of gold and famous brand mattresses for free without shopping to the scene." The person in charge told that when promotion became a routine, consumers would "avoid the serious overcapacity of traditional chemical fiber; the lack of" heat "in new material innovation" would become stronger. Even in the face of such a crazy "May Day" promotion, consumers' purchases are still quite rational. "Consumers value not only price, but also high cost performance and good service."
according to the actual situation of the market, the current home furnishing market fully reflects the real characteristics of consumers, and furniture with high cost performance is the favorite of customers. The salesperson of a wardrobe brand said, "although many people consulted, it's not very easy to sell. Maybe the price of our products is a little high."